Advertising Specifications
Video Clip Sponsorship
Consistently attracting 3.5 million viewers in the UK and over 10 million in the US, Supernanny directly touches people’s lives with its own brand of parenting methods. The techniques shown on Supernanny give carers the tools to deal with bad behaviour (such as The Naughty Step Technique), and to reward good behaviour (devising a Reward Chart), so the whole family can benefit from positive parenting. These techniques are unique to Supernanny and draw in visitors loyal to the brand, who have watched the show and know how well the methods can work. Your advertising would run in an exclusive position, just below the clip, and are a cost-effective way of reaching this captive audience.